Examples of how Ef Ef can assist:

1. Marketing managers set out their strategy for the brand. Trade Marketing take this strategy and turn it in to actionable trade plans. Then the brand is sold in and promoted to the wrong sector, using an inappropriate mechanic. It shifts boxes, but is it on brand strategy? 

‘ProjectPilot’ has inbuilt parameters in the Activity Planner to ensure that there is transparency from strategy to implementation.
Those who should drive the strategy are held responsible for the strategy. Those who are responsible for implementation are held responsible for the implementation.
The path from strategy to implementation is mapped out and easy to follow. All concerned can view progress and all concerned can assist in overcoming issues before they arise.