| Multiple Objectives Management - MOM |
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| Activity Owner: James Murray |
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| Status | Brand | Brand |
|---|---|---|
|
Continental Soup | |
| Key Brand Activity 1 | Status | Type | Start Date | End Date | Responsibility | |||
|---|---|---|---|---|---|---|---|---|
| G |  |
Launch new premium variant | Packaging in research | Packaging | 1st April 2009 | 1st October 2009 | James Murray | Link
to MIM Link to Lessons Learnt |
| Timeline | Department | |||||||
| 90 of 110 days remaining | Marketing | |||||||
| Key Brand Activity 2 | Status | Type | Start Date | End Date | Responsibility | |||
|---|---|---|---|---|---|---|---|---|
| G | |
Introduce new packaging for 400g size | Packaging in research | Packaging | 1st May 2009 | 1st October 2009 | James Murray | Link
to MIM Link to Lessons Learnt |
| Timeline | Department | |||||||
| 100 of 110 days remaining | Marketing | |||||||
| Key Brand Activity 3 | Status | Start Date | End Date | Responsibility | |||
|---|---|---|---|---|---|---|---|
| G | (the Activity is Red because this sub task is overdue) |
Gain brand leadership in multiple grocers for 500ml cartons | Tesco listing still not confirmed | 1st February 2009 | 1st May 2009 | Andy Green | Link
to MIM Link to Lessons Learnt |
| Timeline | Department | ||||||
| 0 of 60 days remaining | Sales | ||||||
| Key Brand Activity 4 | Status | Start Date | End Date | Responsibility | |||
|---|---|---|---|---|---|---|---|
| G | |
Launch new brand in Yorkshire | Plans in place. Launch still scheduled for 1st July 2008 | 1st May 2009 | 1st November 2009 | Karen Lowe | Link to Lessons Learnt |
| Timeline | Department | ||||||
| 100 of 130 days remaining | Trade Marketing | ||||||
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