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| Multiple Objectives Management - MOM |
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| SOUP BRANDS |
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| Brand Status at April 2008 |
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Campbell's Tomato | |
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| Objective | Status | ||||
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Objective 1 - Launch new organic variant | Recipe in production. | ||
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Objective 2 - Introduce in to Northern Ireland | Query over trademark | ||
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Objective 3 - Devise new media campaign | Creative agreed. Shoot booked in Portugal for May 19th 2008 | ||
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Objective 4 - Redesign packaging across every sku | Six designs in research |
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